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  1. 紀要
  2. 岡山理科大学紀要
  3. 12

意見変化における "sleeper" effectの生起の検討

https://ous.repo.nii.ac.jp/records/514
https://ous.repo.nii.ac.jp/records/514
517db8cf-819a-40b6-a5f3-d9988f27512a
名前 / ファイル ライセンス アクション
KJ00000062930.pdf KJ00000062930.pdf (834.2 kB)
Item type 紀要論文(ELS) / Departmental Bulletin Paper(1)
公開日 1977-03-05
タイトル
タイトル 意見変化における "sleeper" effectの生起の検討
言語 ja
タイトル
タイトル Examination of the Occurrence of the "sleeper" Effect in Opinion Change
言語 en
タイトル
タイトル イケン ヘンカ ニオケル SLEEPER EFFECT ノ セイキ ノ ケントウ
言語 ja-Kana
言語
言語 jpn
資源タイプ
資源タイプ識別子 http://purl.org/coar/resource_type/c_6501
資源タイプ departmental bulletin paper
ページ属性
内容記述タイプ Other
内容記述 P(論文)
著者名 松本, 卓三

× 松本, 卓三

ja 松本, 卓三

ja-Kana マツモト, タクソウ

en Matsumoto, Takuso

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著者所属(日)
ja
岡山理科大学
著者所属(英)
en
Okayama College of Science
抄録(英)
内容記述タイプ Other
内容記述 The purpose of this study is to examine the occurrence of the "sleeper" effect. The subjects were 186 undergraduate students. One group was given the persuasive communication from the positive communicator and the other was given it from the negative communicator. The topic was that reading a newspaper is more useful than watching and listening to a television in our life and it was communicated by a tape recorder. The reinstatement procedure was done to a part of each group by the tape recoder three weeks after being given the persuasive communication. Opinion change was assessed before the persuasive communication, and then immediately after, one week after, two weeks after, and three weeks after. Ss' memory about the communicator and Ss' memory about the content of the persuasive communicatoin were rated one week after being given the persuasive communication, two weeks after, and three weeks after, making them recalled respectively. The results were as follows ; 1. As a whole the "sleeper" effect occurred when the persuasive communication was given from the negative communicator, just as in the Hovland and his colleague study. 2. The "sleeper" effect ocourred on only these who were able to recall both the source and the content of the communication which was communicated from the negative communicator. 3. The positive effects of the reinstatement occurred on both the positive communicator and the negative communicator group.
言語 en
雑誌書誌ID
収録物識別子タイプ NCID
収録物識別子 AN00033233
書誌情報 ja : 岡山理科大学紀要
en : Bulletine of Okayama University of Science

巻 12, p. 39-52, 発行日 1977-03-05
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